Greendustry
Greening Business Parks Across the Netherlands
The Organization
Greendustry is a non-profit foundation established by entrepreneurs with a passion for sustainability. Its mission is to transform grey industrial estates and business parks throughout the Netherlands into green, climate-resilient, and biodiversity-rich work environments.
The Mission
“To connect economy and ecology so that everyone wins.”
Greendustry believes that when nature and business coexist, companies become more attractive employers, employees enjoy healthier workplaces, property owners gain stronger returns, and municipalities benefit from climate-resilient infrastructure.
Why We Support Greendustry
- Industrial parks are among the least green and most heat-prone areas in Dutch cities.
- Regulations and societal expectations increasingly demand change.
- Greendustry takes a practical, hands-on approach — offering site analysis, design, subsidy guidance, and project management to drive real transformation.
- Their projects address multiple challenges simultaneously: biodiversity loss, heat stress, water management, and workplace well-being.
- This holistic approach aligns perfectly with Vliegwiel’s mission of enabling sustainable infrastructure and cross-sector collaboration between business, government, and nature.
Key Services & Approach
- Terrain analysis & design: Comprehensive assessment of business park layouts, integrating ecological, hydrological, and operational needs.
- Advisory & subsidy support: Guidance for businesses and municipalities on funding options and practical implementation.
- Hands-on project delivery: Stakeholder coordination and project management to ensure plans become real-world results.
- Climate-adaptive design: Enhances water retention, cooling, biodiversity, and overall employee well-being — going beyond aesthetics.
Our Support
We back Greendustry in scaling its model of corporate-nature transformation across the Netherlands.
Our contribution includes:
- Expanding the strategic network connecting businesses, municipalities, and funding bodies
- Professionalizing operations, impact measurement, and reporting
- Supporting the rollout of design, implementation, and monitoring frameworks
- Together, we aim to turn grey business estates into green, resilient, high-value ecosystems.
Organisation & Leadership
Founded in 2022 by Gert Jan Hubers and Hugo Kranenburg, Greendustry unites experts in landscape architecture, ecology, spatial planning, and stakeholder engagement. Their team combines entrepreneurial experience with deep ecological knowledge and a shared mission to green the industrial landscape.
Impact & Outlook
Through Greendustry’s initiatives:
- Industrial sites evolve into healthier, more attractive workplaces, improving employee satisfaction and productivity.
- Municipalities and property owners benefit from better water management, reduced heat stress, and higher asset value.
- Biodiversity flourishes, contributing to the national target of greening 100,000 hectares of business park land.
Looking forward, Greendustry is well-positioned to play a leading role in the transformation of Dutch business infrastructure into sustainable, nature-integrated ecosystems.
Get in Touch
For collaboration or project inquiries, visit www.greendustry.nl